Economic Impact Study
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Economic Impact Study

Economic Impacts of Red Rocks Amphitheatre

Red Rocks Amphitheatre is an important source of economic activity that supports thousands of jobs, tens of millions of dollars of tax revenue, and hundreds of millions of dollars of income and economic output in the Denver Metro Area and the State of Colorado, according to a new report by BBC Research & Consulting, which was commissioned by Denver Arts & Venues in 2022.

The venue hosts world-class events attracting visitors from outside the region who spend money at local businesses, creating jobs, income and tax revenue.

In 2022, out-of-state visitors accounted for 33 percent of the total event attendance and spent $305 million in the Denver Metro Area, benefiting various sectors like transportation, accommodation, food, retail, arts, entertainment, and recreation. Visitor spending supports around 7,000 jobs, generating $216 million in income and $717 million in economic output annually. Additionally, it contributes over $20 million in tax revenue each year.

Red Rocks also supports Denver’s cultural community through local artist grants and programs, with $3 million in grant support to local artists, 250 artists and art organizations receiving funding support and 250,000+ Denver residents exposed to arts & cultural programs.

View the full Red Rocks Economic Impact Study here.


 

Economic Output

Spending by visitors supports about 7,000 full- and part-time jobs in the DMA, generating $216 million of labor income and $717 million of economic output across a range of economic sectors.

Visitor Spending

Red Rocks was the top Denver visitor attraction in 2022, hosting 531,906 out-of-state visitors from a total of 1.6M event attendees (33 percent).

In addition to attending concerts, visitors to Red Rocks spend significant amounts of money across the following sectors during their visit:
• Travel
• Lodging
• Entertainment
• Food & Beverage
• Local retail purchases

Job Creation

The spending by visitors attending events at Red Rocks supports more than 7,000 jobs across the regional economy.

Venue Maintenance and Investment

Denver Arts & Venues, the City of Denver agency that owns and operates Red Rocks, reinvests funds into Red Rocks and other City venues.

Recent improvement projects at Red Rocks include:
• Improvements to pathway lighting
• Traffic controls and parking
• Trading Post upgrades
• HVAC and restroom upgrades

Community Investment

Red Rocks supports Denver’s cultural community through local artist grants and programs, with $3million in grant support to local artists, 250 artists and art organizations receiving funding support and 250,000+ Denver residents exposed to arts & cultural programs.